Apostle: online natural beauty site

13 May

For green beauty bods like me, Apostle has gathered premium organic and all-natural beauty brands together on one gorgeous shopping site. Handy. Emma and Paul Denham launched the site at the end of 2010, and it’s already got 19 beautiful brands in stock, including several, like Rodin, which have previously been pretty hard to get your hands on if you live outside of London like me. Emma created the site after becoming increasingly disillusioned with the beauty industry’s synthetic ingredients, and the difficulty to establish which brands are truly natural.  “I also became aware that there had been a real change in the quality of natural skincare products available.  Brands like Antipodes have been doing in vitro trials with fantastic results, helping to dismiss the belief that natural is not as effective as non-natural.  I wanted to create a place where people could shop in complete confidence that all the hard work of ingredient checking had been done, somewhere you could come and find great products which really work and which are natural too.” And there are more ranges in the pipeline. “We have a couple of brands lined up to launch in the next few months and we will always be on the look out for great new additions to our range.”

It’s got a whole bunch of my favourite products in stock – go fill your wicked basket with their skin-friendly goodies.


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